On August 1, 2013 return of Motorola consummated after being bought by Google. With Moto X arrival, a historic market maker again. Surprised for several reasons, but sales were perhaps not as bright as other rival smartphones. A few months later introduced Moto G , which was in my opinion one of the best smartphones of the year if we do not just high-end. And Moto G allowed to put in the hands of average consumer, who does not want to spend too much money on a smartphone, a quality product. And for less than 200 U.S. dollars / euros. In May came Moto E , bet to lower the bar even higher price and leave it just above $ 100. After these three models, and pending Moto X +1, 5 lessons that this manufacturer has left us in his return to market.
No ornate designs are needed . With varying degrees of success, some manufacturers have targeted very colorful designs with ornaments in some cases (such as HTC One M8 for example). In Motorola, three devices this year have been characterized by sober, simple designs. And say they are outstanding and perfect designs, complaints have not gone for them. Backwards. Economic interchangeable color covers have helped it.
The best layer of customization is null or low .
In Motorola, the layer is superimposed with Google Services Android is only an animation, (very helpful, by the way) Assist implementation and integration of Motorola account to protect our terminal in case of theft or Moto Care service. Now consider Galaxy S III has not been updated by KitKat, according to Samsung, not having enough RAM. The S III has 1 GB of RAM and 512 MB KitKat only need so they can get an idea of cancer that is TouchWiz. Which brings us to the next point, incidentally.
Support and update faster is a great value . Recent Moto were updated as fast as Nexus, or even a little earlier. Motorola impeccable work that comes derived from its policy of not filling terminal duplication software then you have to adapt and optimize.
With fewer frames and screen Motorola wins battle. Moto X was one of the first smartphones to exceed 70% of front occupied by screen, as revealed by infographic @SomosPostPC . It has been accentuating this tendency to reduce edges and make smartphones more visually appealing and contain its size is larger than screen. The best recent examples, LG G3 or OnePlus One
There is room in lower range for quality products . Although really kick off here gave it to Nokia Lumia 520, Motorola has perfected this, both Moto G and Moto E. The key at the end: worry about experience. This means that the screens and all performance in general are far superior to their competition.